The role requires hands-on planning and buying alongside the development of data-led integrated strategies across all Paid Media channels. Combining consulting with analysis, the position will provide access to Noetic’s media attribution and reporting platform.
The Biddable Media Specialist will be responsible for developing detailed plans for prospective and existing clients. The role requires campaign management duties to be performed across various online platforms, with responsibility too for detailed analysis and reporting of client advertising campaigns and performance. The key objective will be to spot trends and patterns in the data and act on these to improve key metrics. You will collate data from a variety of systems and perform detailed analysis before preparing reports and communicating findings to colleagues and clients.
Primary Responsibilities
- Create media plans to meet client requirements
- Campaign management and reporting
- Client relationship management
- Keep abreast of industry developments
- Statistical analysis of campaign data
- Development of reporting templates
- Complex campaign structure design and implementation
- Evaluate and use statistical analysis software packages
Personal / Professional Attributes & Experience
- 2 - 3 year’s commercial experience working agency or client side
- Paid Media (PPC / Social)
- Media Planning / Buying
- Biddable Media / RTB
- Relationship Management
- Working and communicating as part of a team
Personal Specifications / Product Knowledge
- Degree educated at reputable University
- MS Office suite (Advanced Excel Databases)
- DoubleClick products (Doubleclick Bid Manager mandatory)
- Google Adwords (Mandatory, preferably a certified online advertising professional)
- Google Analytics (Comprehensive Tag Manager experience)
- Bing
- LinkedIn Advertising
- Facebook interface / trading tools
- Twitter Advertising
As a young digital business with innovation at its core, entrepreneurial input is welcome along with ideas for growing the business and implementing new processes. The role is likely to evolve with the growth of the agency and provide a client portfolio heavily influenced by the hospitality industry.
This is an example job brief and not currently a live vacancy.
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