Paid Search Account Manager
Formal Job Specification
Formal Job Specification
Platform Split: 65% Search – 25% Social – 10% Display
Our digital proposition focusses on effectiveness driven by talent, data and technology. Digital specialists sit in the heart of our client hubs, helping solve business challenges through the art of audience engagement and data driven science to drive optimal campaign performance.
We are an independent performance agency with £15m of annual digital billings. In the last 18 months we have won 11 new digital clients, 10 industry awards and are one of the few agencies to make no redundancies as a result of Covid. In fact our digital headcount has grown 70%!
The core focus is Paid Search however 1/3 of your time will be across Social & Display with training and ongoing support provided from your Account Director.
This role is also very hands on in paid search campaigns, overseeing and managing campaign builds, copywriting, keyword expansion, optimisation and overall development. You will be responsible for delivering the account targets and driving growth by creating a holistic search strategy integrated with SEO. Similarly Paid Social campaign setup, audience tactics and creative testing will also sit under your remit.
You will produce cross channel weekly reports for all client’s campaigns, as well as the commentary containing observations, insights, and recommendations. All reporting is created using our online reporting system which you will be responsible for updating and maintaining on a weekly basis.
You will be line managing a Digital Account Exec, who will support you in delivering the above. You will be responsible for their training and development, output and quality of work, and oversee the areas they take full ownership of including reporting and monthly invoicing. We have a working framework including a digital handbook which includes daily campaign monitoring, weekly campaign optimisations and monthly finance processes.
This role is also client-facing, taking ownership of the digital weekly calls, monthly meetings, and day to day emails and requests, with the support of your Digital Account Exec. Additionally, we work very closely with our Client Services Team, who are the central point of client management across all channels. You will work with the Client Services Team on your accounts to ensure we are delighting clients and continually developing our accounts and strategies, as well as integrating with wider marketing efforts.
We place a strong focus on training and development and as such we ensure all our team have a personalised development plan with clear objectives, which are reviewed and refreshed every 6 months. We provide ongoing on the job training, knowledge share sessions, department hops, external training (IAB, IPA, NABs) and partner training (Google, Squared etc).
There will be lots of opportunity to sell additional services to existing clients and get involved in new business pitches with opportunities to become a technology partner champion (e.g. SEMrush or Squared.io) and the go to expert within the wider team. This would include knowledge sharing sessions and organising lunch and learns with key partners. We require someone who has the passion, drive and tenacity to make a difference.
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