Senior Digital Account Manager

Full Job Specification.

Platform Split: 50% Social - 25% Search - 25% Display

 

The Role

 

You will manage the full digital strategy, which involves liaising with our programmatic team, as well as various media partners on planning and developing their respective channels. You will be very hands on in paid search and paid social campaigns, overseeing and managing the build, copywriting, optimisation and overall development.

 

You will be responsible for delivering the account/channel targets and growth. You will be line managing a Planner Buyer & Exec, who will support you in delivering the above. You will be responsible for their training and development, output and quality of work, and oversee the areas they take full ownership of, such as all digital tagging and tracking for all channels for your accounts, as well as the digital reporting and monthly invoicing. There are also opportunities to become technology, process or media partner champions and the go to expert within the wider team. This would include knowledge sharing sessions and organising lunch and learns with key partners.

 

This role is also client-facing, taking ownership of the digital weekly calls, monthly meetings, and day to day emails and requests, with the support of your juniors. Additionally, we work very closely with our Business Management team, who are the central point of client management across all channels. You will work with the Business Management Team on your accounts to ensure we are delighting clients and continually developing our accounts and strategies, as well as integrating with wider marketing efforts.

 

There will be lots of opportunity to sell additional services to existing clients and get involved in new business RFPs and pitches. You will work closely with client teams to identify opportunities and tailor proposals for clients, essentially you will be a team player and contribute to the wider

agency’s development. We require someone who has the passion, drive and tenacity to make a difference.

 

Experience

 

The Must Haves

 

• Minimum of 3 years relevant, implementational/hands-on experience

• Hands-on experience in Google Ads or Facebook or ideally both

• Analytical skills with the ability to provide actionable insights

• Microsoft office skills, including Excel and Powerpoint

• Client-facing skills to build trust and rapport with stakeholders

• Experience in running performance/direct response campaigns

• People management experience including managing upwards

 

The Nice-to Haves

 

• Independent agency experience

• Hands-on experience with finance tools such as Prisma

• Hands-on experience with tracking and tagging

 

Key Skills

 

• Attention to detail & business acumen

• Communication skills (written and verbal)

• Ability to work well under pressure & multi task

• Proactive, entrepreneurial & problem-solving

• Adaptability, flexibility & can-do attitude

 

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