PPC Account Manager

Formal Job Specification

ROLE OVERVIEW


We are looking for a highly intelligent, charismatic and creative thinking individual who is passionate about digital marketing, specifically PPC.

 

The successful candidate will be keen to learn, want to strive for success and have a desire to question everything. An analytical mind-set coupled with a creative flair is a must for this role, along with the willingness to take risks.

 

The overall purpose of this role is to support the PPC Senior Manager in implementing PPC strategy for key clients. You will be responsible for the effective implementation of client Account Development Plans (ADPs) in order to achieve client annual business objectives and targets.

The role will be dedicated to driving PPC performance through the day-to-day management and effective implementation of best in class strategy across client accounts.

 

The role will drive and implement the recommendations of the PPC Channel Head and Senior Manager, and will play a vital part in supporting PPC best practice through working closely with a team of PPC Executives, Managers and the agency network.

 

 

RESPONSIBILITIES


The PPC Account Manager will report directly into the Senior Account Manager and will support on-going account execution across the aligned client portfolio. This will include, but is not limited to:

  • Having active involvement in client PPC strategy ideation & implementation, working closely with aligned PPC Senior Account Manager & wider client teams
  • Driving the creation & implementation of account development plans and strategy across your client portfolio in order to sustain and grow client performance
  • Owning client performance management activities across the team, including optimisation activities, innovation towards client performance, daily checks and best practise processes
  • Taking ownership of client budget management, adopting in-house processes to ensure that there are no instances of clients over/underspending or dropping offline across your portfolio due to budget management issues
  • Supporting Account Executives in their training & development, working closely with your aligned Senior Account Manager
  • Supporting aligned PPC account Executives with data collation and analysis for client reporting purposes. Writing and communicating reporting summaries and executive summaries to a high standard
  • Completing data analysis to spot trends, patterns, challenges and successes using the support of the agency network. Identifying and troubleshooting anomalies within PPC data and taking well planned corrective action
  • Delivery of first class client services & communications across your client portfolio and also within the wider business

 

 

PERSON  SPECIFICATION


  • Degree level education or equivalent / relevant work experience
  • Demonstrable passion, experience and knowledge of Paid Search, specifically across Search engines (Google, Bing etc)
  • Strong Microsoft Office/Google Workspace skills which must include Excel/Google Sheets, Word/Google Docs and PowerPoint/Google Slides
  • Proven track record of working to and meeting deadlines
  • Proven time management skills, strong project management skills, experience and the ability to manage multiple tasks simultaneously
  • Proven ability to think critically and creatively, with an impeccable attention to detail
  • Proactive approach to ways of working & problem solving, with the confidence to question the norms
  • Strong communication, organisation & presentation skills.
  • Thrives working in a team setting
  • Mathematically minded

 

 

COMPANY BENEFITS


On completion of a three month probation period every employee is eligible for benefits which include:

  • 25 days holiday a year
  • Annual performance bonus
  • Sale commission
  • Recruitment referrals bonus
  • Gym membership contributions
  • Ride to Work scheme
  • Rail card
  • Season Ticket loan
  • Free fruit, breakfast cereals and tea & coffee
  • Free home office chair and screen
  • Life and income protection
  • Medical cash plan
  • Share option scheme
  • Agile Working Policy

 

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