Programmatic Media Director

Formal Job Specification

ROLE OVERVIEW

 


 

We are looking for an experienced, highly intelligent, culturally sensitive and creative thinking Programmatic professional with agency background who is passionate about digital marketing, and in particular Programmatic.

 

The award-winning Programmatic team works with some of the world’s leading brands, optimising their digital campaigns across Display, Video, YouTube, Podcasts and more, through skillfully managing and purchasing media at scale.

The overall purpose of this role is to support the Channel Head and lead a team of Senior Managers, Managers and Executives in implementing Programmatic strategy for key clients. You will be responsible for the management and delivery of Programmatic scopes for our clients, using both internal resource and our network of specialists, in order to achieve client business objectives and targets. You will be responsible for the effective implementation of client Account Development Plans (ADPs) in order to achieve client’s annual business objectives and targets. You will also be responsible for ensuring cross channel workflows.

 

RESPONSIBILITIES

 


 

  • Working with the Client Leadership team to provide senior leadership and strategic guidance to your client portfolio
  • Develop & maintain strong relationships across your client base
  • Share knowledge, new partners and industry developments with your key clients, keeping them abreast of upcoming changes - becoming a source of truth and an industry thought leader
  • Be at the forefront of Programmatic & Ad tech by keeping up to date with industry news, new platforms and technologies and contribute to the development of the Programmatic proposition
  • Identify & develop opportunities to grow revenue from key clients, whether through increased investment in Programmatic or additional channels & services
  • Input effectively into the Programmatic Management Team, maintaining standards, improving processes and streamlining delivery across the team
  • Lead the delivery of Programmatic services in your team, ensuring a high quality of work that adheres to best practice and meets/exceeds client expectations
  • Effectively distribute yours and your team's time across all aspects of Programmatic activity from implementation and reporting through to strategy and development as appropriate
  • Ensure all client revenues/P&L follow due process in the team
  • Co-ordinate and delegate work amongst your team to ensure tasks are allocated effectively depending on skills and resources
  • Manage your direct reports, including their development and training needs
  • Commercial awareness and ownership of commercial performance of your team and clients with a focus on costs, revenue and ways of working, to ensure profitable delivery

 

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